Building Loyalty on Facebook
So you have a following on Facebook…what now?
Building a branded Facebook business page has become a must for many businesses. Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page. It is a public portal into your business, just like your website!
“The rapid adoption of the ‘like’ button and the rise of the Facebook ‘homepage’ are indications that marketing on Facebook has become a necessity for businesses large and small,” said Kimberly Maul, eMarketer writer/analyst and co-author of the new report, “Facebook Marketing: Strategies for Turning ‘Likes’ into Loyalty.” “Yet the fact that some companies have made Facebook the primary way they engage with consumers online raises serious questions about the risks and rewards of marketing within another company’s structure and rules.”
Big business use Facebook for marketing. The progression of businesses utilizing social media outlets like Facebook is astounding, doubling business usage in less than 18 months.
How can you engage your fans and build loyalty?
- Video posts
- Solicited Fan Stories or Comments
- Replying to Fan Posts or Comments
- Posting Exclusive Coupons or Specials
“‘Like’ is only the beginning,” said Debra Aho Williamson, eMarketer principal analyst and co-author of the report. “It is much harder to sustain the relationship post-click than it is to get consumers to make that first click. A brand’s Facebook fanbase is only as strong as the effort put into managing it.”
