Internet Marketing Tips & FAQ’s
Google Guaranteed Ads (LSA) Part Four: Photo Guidelines
Local Services platform policies: Photo Requirements Google loves to update it’s policies! The most recent update was in regards to the photos you upload into your ad account. If these policies are violated, Google may take down the photo, disable your account, and suspend your ad privileges so it’s important that you take note! DO:…
Read MoreGoogle Guaranteed Ads (LSA) Part Three: Problems & Resolutions
Here are some common problems with Google Local Service Ads & how to resolve them:
Read MoreGoogle Guaranteed Ads (LSA) Part Two: How To Setup Your Account
Let’s cover how to get started with your new Google Local Service Ads account:
Read MoreGoogle Guaranteed Ads (LSA) Part One: Why Consider It?
In the home service business marketing realm, I’ve had the opportunity to explore the nuances of various advertising platforms. One of the more intriguing options that has emerged in recent years is Google’s Local Services Ads (LSA), also known as Google Guaranteed ads. These offer a fresh perspective on reaching local customers, and here’s what…
Read More8 FREE Marketing Hacks That You Should Know About:
Throughout my years in marketing, I’ve realized that the most impactful campaigns are those that forge strong connections with their audience. Beyond selling a product, they resonate on a deeper level by employing a few core strategies: Scarcity Drives Demand: Create a sense of urgency. When products seem limited, customers are more likely to act…
Read MoreWorn by supermodels in London and dads in Ohio
In the world of advertising, capturing the audience’s attention while conveying inclusivity and versatility is an art form. The tagline, “Worn by supermodels in London and dads in Ohio,” is a prime example of this craft, subtly broadcasting a universal appeal by addressing a broad spectrum of potential customers. This effective messaging accomplishes three main…
Read More13 Marketing Lessons I’ve Learned
Marketing often seems straightforward—just develop a campaign and watch the results pour in, right? In truth, it’s anything but simple. Crafting a successful marketing strategy requires a blend of strategic insight, creative flair, and persistent experimentation. Having spent a considerable time in the industry, I have picked up a few lessons about what truly works…
Read MoreYou’re not selling a product. You’re selling a story.
In marketing, it’s not about selling a product—it’s about selling a story. Consider this: A man enters a shop and purchases a hammer. ️ Is he buying just the hammer? No. He’s buying the shelf he plans to build. – He’s buying the pride of creating something with his own hands. – He’s buying the…
Read MoreThe best marketing doesn’t feel like marketing.
The best marketing strategies are those that resonate deeply with their audience, creating an experience that feels more personal than transactional. An effective marketing approach should make the audience feel appreciated, heard, and seen, rather than sold to. The trick is to craft campaigns that are both engaging and genuinely thoughtful. Here’s how you can…
Read More99% of your visitors won’t convert the first time.
In today’s fast-paced digital world, securing a customer often takes more than a single interaction. It’s essential to maintain a persistent presence across various platforms to guide potential buyers through their journey. Since 99% of visitors don’t convert the first time they interact with your brand, consistent engagement across different touchpoints is key. Think about…
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