Internet Marketing Tips & FAQ’s
Fall Marketing Strategy
If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…
Read MoreWordPress Updates, Vulnerabilities, & Email Forms
This is a loaded post, but so much has happened in the past 3 weeks I can’t find the time to write about each issue separately; bear with me. WordPress Vulnerabilities Anytime anything is used on a widespread, worldwide level, it just begs to be tampered with. Nearly 45% of the websites online use WordPress, you…
Read MoreWinter Marketing Facts, Strategy & Techniques
For seasonal businesses, active marketing in the off season seems to be a waste of money. At face value, it is. What can be gained by spending money on marketing to people when they aren’t buying? Branding: The End Game Remember that building a successful service based business isn’t about getting ALL the customers. It’s…
Read MoreWebsite Call Conversions…in Adwords!
A new conversion type uses Google forwarding numbers to track calls generated from a website. This past week, Google launched a heavily coveted feature for many AdWords advertisers. Website call conversions allow companies to track calls that occur after a person arrives on a web site from an ad click. A code snippet dynamically inserts a Google…
Read MoreNew Google My Business
For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused just about everybody. Now Google has launched a new platform they call Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.”…
Read MoreIs Organic Traffic Really Free?
Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…
Read MoreHow to Avoid Search Engine Penalties from Links
This has been a topic of conversation here and there, and it is definitely something that our customers regularly ask us about. The question is, “What kinds of links should I want to my website? What kinds of links should I stay away from to avoid penalties?” We thought it would be good to give…
Read MoreDon’t Be a Big Mac, Be a PrimeTime Joint
The difference in the two names in my article title are huge. One is a nationally branded burger that will do when in a pinch or forced to eat with toddlers; the other is an EXPERIENCE. I didn’t start this article to write about food, but I’ll tell what you what prompted this burger themed…
Read MoreBored with Marketing the Same Service? Find Your Hook.
Do you offer the same service as 100 other guys in your market? Are you struggling to set yourself apart from your competition? Finding it difficult to write about your services and get people excited; honestly, how many ways can you say that you’re going to wash a house? What you’re missing is a seductive…
Read MoreBlogging for Your Pressure Washing Business
Why Should I Blog? It’s a fact that service based businesses receive over 55% MORE traffic on their website just by blogging. Considering how much it would cost in Pay-Per-Click campaigns to bring that kind of increase, blogging is a much more cost effective option. With that being said, it can seem like a daunting…
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