Is Organic Traffic Really Free?

Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…

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How to Avoid Search Engine Penalties from Links

Backlinks

This has been a topic of conversation here and there, and it is definitely something that our customers regularly ask us about.  The question is, “What kinds of links should I want to my website?  What kinds of links should I stay away from to avoid penalties?”  We thought it would be good to give…

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Don’t Be a Big Mac, Be a PrimeTime Joint

The PrimeTime Joint

The difference in the two names in my article title are huge.  One is a nationally branded burger that will do when in a pinch or forced to eat with toddlers; the other is an EXPERIENCE.  I didn’t start this article to write about food, but I’ll tell what you what prompted this burger themed…

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Bored with Marketing the Same Service? Find Your Hook.

Marketing Hook

Do you offer the same service as 100 other guys in your market? Are you struggling to set yourself apart from your competition?  Finding it difficult to write about your services and get people excited; honestly, how many ways can you say that you’re going to wash a house? What you’re missing is a seductive…

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Blogging for Your Pressure Washing Business

Blogging

Why Should I Blog? It’s a fact that service based businesses receive over 55% MORE traffic on their website just by blogging.  Considering how much it would cost in Pay-Per-Click campaigns to bring that kind of increase, blogging is a much more cost effective option. With that being said, it can seem like a daunting…

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Redesigning Your Website Without Losing Search Engine Rankings

When approaching the task of redesigning your website, your search engine rankings can be a source of real concern. After all, if the new site loses all your hard work up to this point, wouldn’t it be better to stick with the old design? Why A New Design Could Hurt Your Rankings I say ‘could’…

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How To Make Your Google Plus/Places Listing Work For Your Small Business

Google Plus Local

Small business SEO strategies use Google Places listings since approximately 97% of most consumers search locally to find businesses. Google consistently ranks highest as the most used search engine for everything, including local companies. Therefore, companies are always interested in ways to advance themselves in Google. Now that Google Plus listings have been released, below…

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Is Content Marketing for the Small Business?

content marketing

In short, yes.  Now let me tell you what, why and how. What is Content Marketing? Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Why Should Small Businesses be Using Content Marketing Every business wants to succeed. But not every (small) business is doing what it…

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How to Use Google+ for Your Business

In June 2011, Google+ was launched as a social network site that attracted millions of users by it’s exclusive “Invitation Only” registration.  In early November, Google+ announced business pages.  Now that the platform not only enables the public to interact together, but also invites businesses to sign up and get involved, what should you be…

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Building Loyalty on Facebook

So you have a following on Facebook…what now? Building a branded Facebook business page has become a must for many businesses.  Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page.  It is a public portal into your business, just like your…

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