Internet Marketing Tips & FAQ’s
Redesigning Your Website Without Losing Search Engine Rankings
When approaching the task of redesigning your website, your search engine rankings can be a source of real concern. After all, if the new site loses all your hard work up to this point, wouldn’t it be better to stick with the old design? Why A New Design Could Hurt Your Rankings I say ‘could’…
Read MoreHow To Make Your Google Plus/Places Listing Work For Your Small Business
Small business SEO strategies use Google Places listings since approximately 97% of most consumers search locally to find businesses. Google consistently ranks highest as the most used search engine for everything, including local companies. Therefore, companies are always interested in ways to advance themselves in Google. Now that Google Plus listings have been released, below…
Read MoreIs Content Marketing for the Small Business?
In short, yes. Now let me tell you what, why and how. What is Content Marketing? Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Why Should Small Businesses be Using Content Marketing Every business wants to succeed. But not every (small) business is doing what it…
Read MoreHow to Use Google+ for Your Business
In June 2011, Google+ was launched as a social network site that attracted millions of users by it’s exclusive “Invitation Only” registration. In early November, Google+ announced business pages. Now that the platform not only enables the public to interact together, but also invites businesses to sign up and get involved, what should you be…
Read MoreBuilding Loyalty on Facebook
So you have a following on Facebook…what now? Building a branded Facebook business page has become a must for many businesses. Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page. It is a public portal into your business, just like your…
Read MoreHow to (NOT) Use Social Media
So now that social media (Facebook, Twitter, LinkedIn) have become mainstream for business marketing, it goes without say that some people are not using it correctly. While common sense should take priority, some people just don’t have it! So without further ado, here are some examples of Social Media FAILS: (You’re doing it wrong.) Verizon…
Read More#1: Using BackLinks to Boost Your Site’s Performance
“Build It And They Will Come” That old addage is no longer true. So I’ve been asked this question a bazillione times in the past 3 months: What else can I do to help my site rank on searches? Starting with this week we will address a few major items that will affect your site’s…
Read MoreIs Social Media For the Small Business?
“I’m A Small Business Owner. I Don’t Have Time For Social Media.” I hear that statement a lot. The problem is, you can’t afford to NOT be involved with social media. Just as many small business owners were slow to adopt an internet presence, the same struggle is presented with social media: Time. eMarketer estimates…
Read MoreHow To Keep Your Followers, Fans & ‘Likes’ Engaged
Here are some basic guidelines of what you should be posting on your Facebook or Twitter pages: Don’t overdo it! Exclusive Sneak Peaks Deals & Coupons Seasonal Tips (Be cautious here! Too many ‘tips’ will overload your audience) Businesses who have successfully attracted fans, likes and followers to their Facebook or Twitter page have just…
Read MoreHow Much Time Should I Invest Into Social Media?
How Much Time Should You Invest Into Socia Media Marketing? Let’s start this article with: How Much Time Is Your Audience Spending on Social Media? As social media outlets become a normal part of everyday life for internet users (AKA – Your Audience!), it’s also become the most time-intensive activity online. The TNS “Digital Life”…
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