Bored with Marketing the Same Service? Find Your Hook.

Marketing Hook

Do you offer the same service as 100 other guys in your market? Are you struggling to set yourself apart from your competition?  Finding it difficult to write about your services and get people excited; honestly, how many ways can you say that you’re going to wash a house? What you’re missing is a seductive…

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Blogging for Your Pressure Washing Business

Blogging

Why Should I Blog? It’s a fact that service based businesses receive over 55% MORE traffic on their website just by blogging.  Considering how much it would cost in Pay-Per-Click campaigns to bring that kind of increase, blogging is a much more cost effective option. With that being said, it can seem like a daunting…

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Redesigning Your Website Without Losing Search Engine Rankings

When approaching the task of redesigning your website, your search engine rankings can be a source of real concern. After all, if the new site loses all your hard work up to this point, wouldn’t it be better to stick with the old design? Why A New Design Could Hurt Your Rankings I say ‘could’…

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How To Make Your Google Plus/Places Listing Work For Your Small Business

Google Plus Local

Small business SEO strategies use Google Places listings since approximately 97% of most consumers search locally to find businesses. Google consistently ranks highest as the most used search engine for everything, including local companies. Therefore, companies are always interested in ways to advance themselves in Google. Now that Google Plus listings have been released, below…

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Is Content Marketing for the Small Business?

content marketing

In short, yes.  Now let me tell you what, why and how. What is Content Marketing? Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Why Should Small Businesses be Using Content Marketing Every business wants to succeed. But not every (small) business is doing what it…

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How to Use Google+ for Your Business

In June 2011, Google+ was launched as a social network site that attracted millions of users by it’s exclusive “Invitation Only” registration.  In early November, Google+ announced business pages.  Now that the platform not only enables the public to interact together, but also invites businesses to sign up and get involved, what should you be…

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Building Loyalty on Facebook

So you have a following on Facebook…what now? Building a branded Facebook business page has become a must for many businesses.  Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page.  It is a public portal into your business, just like your…

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How to (NOT) Use Social Media

So now that social media (Facebook, Twitter, LinkedIn) have become mainstream for business marketing, it goes without say that some people are not using it correctly.  While common sense should take priority, some people just don’t have it!  So without further ado, here are some examples of Social Media FAILS:  (You’re doing it wrong.) Verizon…

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#1: Using BackLinks to Boost Your Site’s Performance

“Build It And They Will Come”  That old addage is no longer true.  So I’ve been asked this question a bazillione times in the past 3 months: What else can I do to help my site rank on searches?  Starting with this week we will address a few major items that will affect your site’s…

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Is Social Media For the Small Business?

“I’m A Small Business Owner.  I Don’t Have Time For Social Media.” I hear that statement a lot.  The problem is, you can’t afford to NOT be involved with social media.  Just as many small business owners were slow to adopt an internet presence, the same struggle is presented with social media:  Time. eMarketer estimates…

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