SEO Tips & FAQ’s

Optimizing For Mobile Search In 2016: A Continuous Process

The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile. In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized. Mobile now…

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Fall Marketing Strategy

If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…

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Is Organic Traffic Really Free?

Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…

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Blogging for Your Pressure Washing Business

Why Should I Blog? It’s a fact that service based businesses receive over 55% MORE traffic on their website just by blogging.  Considering how much it would cost in Pay-Per-Click campaigns to bring that kind of increase, blogging is a much more cost effective option. With that being said, it can seem like a daunting…

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Offer Quality Content & Services

Interesting sites will increase their recognition on their own. When you create compelling ad useful content, that will likely influence your website more that any other factor or your website design.  Users know good content when they see it and will refer other people to it.  This could be thru blog posts, social media, email,…

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Make Your Site Easy To Navigate

Navigation Is Very Important To Search Engines The navigation of a website is important in helping visitors quickly find the content they want.  It can also help search engines understand what pages you think are the most important in your website.  Plan Out Your Navigation Based On Your Home Page You should think about how…

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Improving The Structure Of Your Website File Names

Naming your website files will help more than you think. Keeping it simple, understandable and to the point will convey the content of your page easily. (1) A URL to a page on our baseball card site that a user might have a hard time with. (2) The highlighted words above could inform a user…

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How To Use the “Description” Meta Tag

Correct usage of description meta tags provides both search engines and users with a summary of what your page is about. That should tell you how important it is to accurately describe your web page’s content. Summaries Can Be Defined For Each Page The beginning of the description meta tag gives a brief overview of…

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Create Unique & Accurate Page Titles

What Is A Title Tag & How Do You Edit It? A title tag is what tells users and search engines what the subject of your website page is. If your web page shows up in a search result, the title tage is what is listed in the bold, underlined text. It is also what…

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