SEO Tips & FAQ’s
99% of your visitors won’t convert the first time.
In today’s fast-paced digital world, securing a customer often takes more than a single interaction. It’s essential to maintain a persistent presence across various platforms to guide potential buyers through their journey. Since 99% of visitors don’t convert the first time they interact with your brand, consistent engagement across different touchpoints is key. Think about…
Read MoreHow Can I Optimize My Website For Search Engines?
Without search engines, your website cannot show in search results. Because the internet is constantly changing and evolving, it can be difficult to keep up with how search engines rank websites. While it may be difficult, optimizing a website that search engines will love is not impossible! The Basics Crawling & Indexing Before you can…
Read MoreOptimizing For Mobile Search: A Continuous Process
The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile. In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized. Mobile now…
Read MoreFall Marketing Strategy
If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…
Read MoreIs Organic Traffic Really Free?
Those who have taken my workshop in Nashville or New Orleans have heard my rant on this subject. So many times people scoff at Adwords or Facebook ads, saying: That’s a waste of money, I get all my traffic for free from Google/Yahoo/Bing. I suppose for a select few who still service an area with…
Read MoreBlogging for Your Pressure Washing Business
Why Should I Blog? It’s a fact that service based businesses receive over 55% MORE traffic on their website just by blogging. Considering how much it would cost in Pay-Per-Click campaigns to bring that kind of increase, blogging is a much more cost effective option. With that being said, it can seem like a daunting…
Read MoreEmail Subject Line: Get Your Website At the Top of Google in 24 Hours!
So you pull up your email after getting your first cup of coffee, and this email subject line grabs your attention: “Get Your Business At the Top of Google in 24 Hours!” You click on it, and it reads somewhat similar to this: We get your business on the Front TOP Page of Google in…
Read MoreOffer Quality Content & Services
Interesting sites will increase their recognition on their own. When you create compelling ad useful content, that will likely influence your website more that any other factor or your website design. Users know good content when they see it and will refer other people to it. This could be thru blog posts, social media, email,…
Read MoreMake Your Site Easy To Navigate
Navigation Is Very Important To Search Engines The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what pages you think are the most important in your website. Plan Out Your Navigation Based On Your Home Page You should think about how…
Read MoreImproving The Structure Of Your Website File Names
Naming your website files will help more than you think. Keeping it simple, understandable and to the point will convey the content of your page easily. (1) A URL to a page on our baseball card site that a user might have a hard time with. (2) The highlighted words above could inform a user…
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