According to Google, a Google Business Profile (GBP) is a free tool that helps businesses manage their online presence across Google products, like Search and Maps.

Improve visibility
GBPs help businesses stand out in Google search results and on Google Maps.

Manage information
GBPs allow businesses to:

• Maintain accurate information about their business, including hours, website, phone number, and location
• Add photos, a cover image, and their logo
• Add attributes like "women-led"
• List health and safety measures

Interact with customers
GBPs allow businesses to:

• Read and respond to customer reviews
• Post photos, offers, and events
• Accept food orders and reservations
• Offer online quotes
• Show whether they offer curbside pickup or delivery

Use insights
GBPs provide insights into how customers search for a business

Create and track campaigns
GBPs allow businesses to create and track the performance of Smart campaigns.

GBP was formerly known as Google My Business.

A Google Business Profile suspension is like a slap on the wrist from Google, indicating there's a problem because your listing violates one of their guidelines. When this happens, you'll lose the ability to edit or update your Business Profile. Google will drop you an email and you'll see an alert in your Profile Dashboard - but hold on tight because they won't tell you exactly why your listing is in the suspension timeout.

Now, what's a hard suspension? It's pretty serious. Google puts your account on a permanent suspension, locking you out of any future updates or new Business Listings. Thankfully, Google often gives you a heads up, suggesting a window to fix the issues before hitting the big red button. That's why it's crucial to ensure your Business Profile is squeaky clean in terms of compliance with Google's Terms of Service prior to asking for a second chance.

On the flip side, a soft suspension isn't as severe. Google temporarily pauses your ability to make profile edits. This type of suspension often results from a Guidelines infraction and can impact both retail and service area business locations. Once you address the violations, you can usually get your profile back on track soon after.

Wondering why your profile might have faced this dilemma? It could stem from a simple error or several violations. Frequently, the cause is a technical error in your company name and/or physical address. Less frequently, these suspensions are even caused by Google's own oversight. Our Google Business Profile Rescue Service begins with a detailed review of your profile by our experts. We identify the suspension type, solve the issue and apply for reinstatement, helping to get you back online smoothly.

 Resolving a suspended profile can vary in duration depending on the complexity of the issue and necessary communications. Severe suspensions requiring extensive paperwork may take longer to resolve. Once your request is received, work begins immediately, and it can take up to four weeks for reinstatement, primarily dependent on response times from you and Google, although many cases are resolved more swiftly.

We have experienced reinstatement of a client's Google Business Profile in as little as 4 business days, but a good rule of thumb is to expect 7-10 days. 

Our service guarantees a 98% success rate!

The reinstatement form serves as a formal notice to Google, affirming that your profile now complies with their Terms of Service. Each submission receives a tracking ID, which helps us monitor progress and prevent delays. An account manager is available to address any questions during the process.

Successful reinstatements are notified via the Google Business Profile dashboard and through an email to business owners and managers. Should your profile be reinstated but not visible in search results after three days, general processing or multiple account requests could be the cause. Notify our staff for further assistance.