Web2Mail Marketing Solutions

Send direct mail retargeting postcards to anonymous prospects who visit your site!

Direct Mail Postcard Retargeting

Imagine having the capability to transform the interest of potential customers into valuable sales leads by sending them personalized, tangible communication right to their doorstep. With Web2Mail, this innovative approach is made possible. By employing a proprietary algorithm, Web2Mail identifies if a website visitor can be matched to a physical address. Once matched and qualified, the system automatically dispatches a customized postcard to the visitor's home mailbox within one business day.

Statistics from Marketo highlight that only 4% of website visitors are prepared to make a purchase immediately, indicating a significant opportunity to engage the remaining 96%. Moreover, Salesforce research suggests it typically takes 6-8 marketing interactions to create a viable sales lead. This underscores the importance of consistent follow-up with potential clients.

For businesses already investing in digital marketing to drive traffic, Web2Mail not only enhances engagement but also boosts credibility by 49% among your most relevant prospects. It allows you to bridge the digital and physical worlds, ensuring your message stands out in an increasingly digital landscape.

Monthly Web2Mail Packages

3-Month commitment required!

* A 30-day cancellation notice is required.

Not sure? Schedule Your Free Consultation

How Does Web2Mail Work?

Step 1

Our team will set up a tracking tag on your website that can significantly enhance your marketing efforts by allowing you to send physical print postal mail pieces to targeted visitors. Here's how we can tailor your outreach:

  1. Target Specific Web Pages: Choose which pages on your site will trigger the sending of mail pieces. This allows you to focus on visitors showing interest in specific products or services.
  2. Exclude Certain Visitors: Prevent sending mail to those who visit certain web pages, allowing for more refined targeting.
  3. Geographical Targeting: Narrow down your audience by specifying geographic areas, ensuring your marketing efforts align with your business reach.
  4. Customer List Suppression: Use your existing customer list to avoid sending duplicate materials to current customers, focusing instead on attracting new prospects.
  5. Budget Management: Set daily and monthly limits for your mail campaigns to ensure spending stays within a comfortable budget.
  6. Re-mail Timing: Decide whether you want to re-engage visitors who return to your site and establish appropriate intervals for follow-up mailings.

By utilizing these features, we can create a cost-effective and strategic approach to direct mail marketing, enhancing your overall marketing strategy.

Step 2

Our design team will create an effective mail piece design tailored to your target audience. Your retargeting postcard will be optimized with these 12 key components, honed from experience our customers:

  1. Clear Objective: Define your mail piece’s purpose.
  2. Target Audience: Tailor content and design to your demographic.
  3. Strong Visuals: Use eye-catching, relevant images or graphics.
  4. Compelling Headline: Craft an engaging, attention-grabbing headline.
  5. Special Offers: Entice users engagement with a special offer.
  6. Call to Action: Include a direct, motivating call to action.
  7. Consistent Branding: Reflect your brand identity throughout.
  8. Benefits, Not Just Features! Changing the way you present your services can make a big difference.
  9. Color Scheme: Choose colors that evoke the right emotions.
  10. Incorporate Testimonials: Add testimonials to build credibility.
  11. Contact Information: Make contact details easy to find.
  12. Testing and Feedback: Test and refine your design through feedback.

By incorporating these elements, your Web2Mail piece will effectively engage and resonate with real people who visit your site.

Step 3

Once you've meticulously reviewed and approved the setup criteria and carefully selected the design(s) we'll be using, it's time to hit the ground running. When your campaign goes live, you are not only showcasing creativity but also making direct, meaningful connections with your audience.

As soon as your campaign launches, we'll begin the seamless process of matching visitors to their physical addresses. This ensures that your targeted mail pieces start landing in the hands of the right people immediately. Each piece of mail is crafted with care, aiming to resonate personally and deliver your message in a unique and appealing way.

Our mission is to help you engage with your audience with authenticity and warmth. We know how much effort has gone into getting everything just right, and we're thrilled to support you as you embark on this campaign. Together, let's make sure your message shines through, making an impact and leaving a lasting impression. Here's to a successful and rewarding campaign experience!

Step 4

Effortlessly manage and review the impact of your Web2Mail campaigns with our intuitive, easy-to-navigate dashboard. Designed with user convenience in mind, this powerful tool provides a comprehensive overview of all your mailing activities, enabling you to closely monitor and evaluate the effectiveness of your outreach efforts.

The dashboard reflects detailed insights into the number of cards that have been mailed, shedding light on the volume of your campaign activities. It further allows you to keep track of the precise mailing schedules, so you can ensure punctual delivery and efficient timing of your messages. Beyond just the numbers, the dashboard also highlights the specific destinations to which your cards were mailed, offering geographic insights into your campaign's reach and penetration.

But it doesn’t stop at just tracking the mail-outs. One of the key features of this insightful dashboard is its ability to track recipient interaction post-mailing. You'll gain access to data on how many card recipients visit your website after receiving their cards, allowing you to gauge the level of engagement and interest generated by your physical mail-outs. This powerful metric helps in assessing the success of your campaigns by linking physical mail tactics to digital audience interactions.

With these robust tracking capabilities, you can refine your marketing strategies, tailor your campaigns for better performance, and ultimately drive more meaningful connections with your audience. This seamless integration of mailing data into digital analytics empowers you to maximize your marketing efforts, ensuring you get the most out of every card sent.

Schedule Your Free Consultation

Frequently Asked Questions

Geo-fence marketing includes a targeted visual ad based on user's location or location activity. In a nutshell, you can send ads to people's phones and/or TV's based on where they are or where they've been.

A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set scheduled timeframe.

When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted to following the event.

As the user visits various apps downloaded on their phone (Angry Birds, Weather Channel. Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from the said advertisers. Users can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

Home service businesses often get overlooked for geofence marketing because most don't have a retail storefront. Our geofence location targeting can be configured to target specific addresses, neighborhoods, zip codes, cities or counties. We can even set custom campaigns to target areas that have been hit by a hurricane, or target an area where homeowners may have gone to a convention.

Example A:
Roofing Company A replaced a roof in an older neighborhood. They notice that many roofs in the neighborhood need repair or replacement. A geofence campaign can put ads in front of this neighborhood on their phones or streaming television specifically for roof replacement or repair. Perhaps they even run a special. Only people who frequent that neighborhood would see these ads.

Example B:
Pressure Washing Company B sees a home show convention coming up. The location of the convention is targeted during the specific time frame of the event. People who enter into the convention during that time frame will see branded ads on their phones and/or streaming televisions.

Example C:
Decking Company C provides service to coastal areas. A hurricane is predicted to hit in this area. An ad designed around hurricane damage will be targeted to homeowners and businesses in the area for two weeks after the storm.

Many people mention they have geofencing capabilities, but may not necessarily provide geofencing as precise as others. For example, simpli.fi is able to build their geofences as small as the contours of buildings (25 square feet in many cases), while others tap into the wifi networks of particular buildings and locations, and reach mobile devices that ping off of such networks.

We know of several that can only build their geofences around a block, but not a building. The more precise you can get, the more targeted your advertising will be. That is the crux behind geofencing …targeting people based on their intent and knowing someone’s physical presence in a location can indicate intent buyers.

Some platforms are able to deliver ads primarily on Mobile Apps, while others can focus on Mobile Browsers. Also, some companies can target mainly desktop, tablet. and mobile devices, while others can also deliver ads via Connected TV. It’s important to remember that most will deliver ads via Mobile Apps with the main reason being mobile app users typically spend the majority of their time on mobile apps, not within browsers on their smart phones. So if a geofencing provider indicates they serve ads primarily through mobile apps, it is not a bad thing. The key is knowing whether they’re able to black list apps that are pulling in customers and leads for the business and the brand.

CTV stands for “Connected TV”: In a nutshell, this refers to TVs that are capable of connecting to the internet to stream digital content.

OTT stands for “Over The Top”: This would be the delivery of ads through streaming devices (including CTV) – which bypasses traditional cable or satellite TV.

OTT Advertising is revolutionizing the digital advertising landscape by introducing a highly targeted and engaging way to reach audiences through connected devices. These devices include popular platforms such as Roku, Amazon Prime, Sling TV, Direct TV Now, and Twitch. By placing video ads on both mobile and big-screen devices, advertisers can capture the attention of TV viewers more effectively than ever before.

One of the key advantages of OTT and Connected TV advertising is its programmatic capabilities. This allows for precise audience targeting, ensuring that your ads reach the right people at the right time. Imagine being able to connect with mothers aged 35-40 who enjoy avocados and could be driving new vehicles-this level of specificity is made possible through OTT advertising. Traditional TV lacks this granularity, making OTT a powerful tool for marketers aiming to engage with their core audience in a personalized manner.

With the rapid decline in cable subscriptions, U.S. broadband households are increasingly depending on Connected TV (CTV) devices to access content, with three out of four homes taking advantage of this technology. This shift is transforming the landscape of advertising, with OTT (Over-The-Top) platforms providing unprecedented advantages over traditional TV advertising.

Traditional TV advertising limits targeting to demographics such as the Designated Market Area (DMA), scheduling, and specific dayparts. However, OTT advertising offers a revolutionized approach with real-time, one-on-one targeting capabilities. This new form of advertising allows marketers to reach valuable customers and their households precisely when it matters the most. OTT advertising is utilizing a unique combination of methodologies, including addressable, behavioral, and demographic targeting, all conveyed in a friendly, accessible tone.

The impact of this targeted approach is significant. Brands benefit from a 32% higher lift in brand perception through OTT and CTV compared to traditional TV advertising channels. Moreover, OTT advertising has the unique advantage of reaching audiences that traditional channels might not capture-41% of individuals reached via CTV are unique viewers who aren’t reached by traditional TV ads.

These advancements underscore the necessity for brands to embrace OTT advertising and explore the possibilities it offers for direct and effective consumer interaction.

Some geofencing providers charge based on the number of buildings and locations you want to target For example, some will require you to spend $1,500 on just 1 building, which if you think about it doesn’t make sense and won’t fully benefit your marketing needs. What happens if you cannot exhaust your budget on just that 1 location? Also, you are limiting your reach and potential to target more people who can be ideal customers when you are only given 1 location you are allowed to geofence.

Our geofencing will not limit your location targets, and we’ll also provide you with proper strategy and recommendations on the budget you should allot over various geofencing locations. For exam­ple, we suggest $1,500 for every 20 lo­cations you intend to target. It’s not an exact science, but it allows you to spread your marketing risk a bit more and also target more buildings. Then you can determine the ones that are not highly engaging or driving proper foot traffic, and then hone your marketing dollars on the loca­tions that are driving sales and engagement.

Within our geofencing suite, we have one platform that can keep the audience inside the segment pool for up to 30 days. While we have another that can keep the users there far longer than that. You also want the flexibility in allowing an audience pool to drop off after 1 day, 1 week, or even 2 weeks.

For example, personal injury attorneys can geofence ER centers to target people who may have been in an accident. But keeping them in your audience pool for 1 month is not practical strategy given most have made a decision on needing a personal injury attorney within 2 weeks of an accident.

It can be. But our team advises against clients utilizing geofencing as a stand-alone tactic for lead generation purposes. You have to remember geofencing marketing is still disruptive advertising, where you’re putting your message in front of someone who never originally inquired about your services or product unlike SEO or Google Adwords.

It’s disruptive marketing, so you need to give a compelling reason for that person to act. It can be effective for lead generation, but it depends on the vertical, industry, creative Ads, website you’re sending traffic to, who you are geofencing, and the special offer itself that you are putting in front of your audience. And even when all those things are perfectly aligned, not everything turns out as well as you’d expect.

Some geofencing platforms allow you to “capture” people during set times of the day or week. We’re not referring to targeting and serving ads to people during set times of the day or week, but capturing. This can be important if you are more of a B2B advertiser and your intention is to target employees working at a location versus the customers frequenting or visiting those locations. You know for example that if the same person visits a location 5 days in a row, there’s a good chance they work at that location.