Is Content Marketing for the Small Business?

content marketing

In short, yes.  Now let me tell you what, why and how. What is Content Marketing? Content marketing is the creation and sharing of content for the purpose of promoting a product or service. Why Should Small Businesses be Using Content Marketing Every business wants to succeed. But not every (small) business is doing what it…

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How to Use Google+ for Your Business

In June 2011, Google+ was launched as a social network site that attracted millions of users by it’s exclusive “Invitation Only” registration.  In early November, Google+ announced business pages.  Now that the platform not only enables the public to interact together, but also invites businesses to sign up and get involved, what should you be…

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Building Loyalty on Facebook

So you have a following on Facebook…what now? Building a branded Facebook business page has become a must for many businesses.  Since the marketing game has evolved into social media, you should put some thought and energy into planning and managing your Facebook page.  It is a public portal into your business, just like your…

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How to (NOT) Use Social Media

So now that social media (Facebook, Twitter, LinkedIn) have become mainstream for business marketing, it goes without say that some people are not using it correctly.  While common sense should take priority, some people just don’t have it!  So without further ado, here are some examples of Social Media FAILS:  (You’re doing it wrong.) Verizon…

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How Much Time Should I Invest Into Social Media?

How Much Time Should You Invest Into Socia Media Marketing? Let’s start this article with: How Much Time Is Your Audience Spending on Social Media? As social media outlets become a normal part of everyday life for internet users (AKA – Your Audience!), it’s also become the most time-intensive activity online.  The TNS “Digital Life”…

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