Top 10 Reasons You Should Have A Mobile Ready Website

The mobile web is just getting ramped up, and forecasters are predicting that mobile web browsers will overtake PC web browsers in the next two – five years. With that in mind, here are the top ten reasons your website should go mobile:

1. Google Has A Separate List For Mobile Content
   Not only is it separate, but it is fairly empty.
2. Your Regular Website Is Not Going To Work Right!
   On a mobile phone, there is not as much screen space. Not to mention the iPhone and other mobile devices that do not display any of your flash content.
3. 20% of Americans Use Their Phone Online Every Day
   This is going up every year. If you don’t get mobile, your competition will.
4. Mobile Web Will Overtake PC’s Within 5 Years
   Not only will it surpass PC use, but it is growing at a much faster rate than the desktop did.
5. $1.6 Billion Was Purchased On Mobile Devices in 2009
   Comfort levels for purchasing via mobile web are increasing. Just as users grew more comfortable with buying online on their PC, they will certainly do the same with mobile web.

1. 93% of US Adults Own A Mobile Phone
   While not all cell phones have internet access, the majority do. This is certainly the trend, and smart phones are not the only ones.
2. 5% of the Top 500 Online Retailers Have a Mobile Website or iPhone App
   While you may not need an app for your business, a mobile site will get you a step ahead.
3. Mobile Advertising Spending Is Through the Roof!
   If someone is willing to spend their money to put their business and/or product in front of users each month, you can assume there is good reason for it. See # 5! Don’t you want a chunk of that?!
4. Users Spend An Average of 13 Hours Online Per Week
   Any online usage increases regardless of the device, and accessibility is going to be the next lever to increase online usage.
5. Estimated 2 Billion Cell Phones Worldwide
   Not only is that a large number, but they seem to outlast their owners and are passed down to another owner.

The mobile web is trending up and has a lot of room to expand. Now is the time to put your website onto the mobile access boards, and it doesn’t have to cost as much as you think.