Optimizing For Mobile Search In 2016: A Continuous Process
The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile. In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized. Mobile now…
Read MoreGoogle Drops Change Location Search Filter From Search Results
Google has quietly dropped the ability to filter your search results by changing your location. In the past, you would be able to click on the “Search Tools” option and set a location. This would give you search results as if you were in that location. This was a handy tool for SEOs and webmaster…
Read MoreFall Marketing Strategy
If you’re like most residentially focused pressure washing companies, you offer a wide range of services: house washing, roof washing, gutter cleaning, concrete cleaning, possibly even some winter services like holiday light installation and ice dam removal. Having a strategy for marketing these services is crucial, but how do you find time to market ALL…
Read MoreWordPress Updates, Vulnerabilities, & Email Forms
This is a loaded post, but so much has happened in the past 3 weeks I can’t find the time to write about each issue separately; bear with me. WordPress Vulnerabilities Anytime anything is used on a widespread, worldwide level, it just begs to be tampered with. Nearly 45% of the websites online use WordPress, you…
Read MoreWhy Your Website is a Chevrolet
First off, all you Ford lovers…get over it. Everyone knows Chevys are better. 🙂 Now that that is out of the way, we can be to the point: your website is a car. To make this analogy work, we need to go through the stages of car ownership. Purchasing a New Car When you…
Read MoreFlag on the Play!
Over the past week or so, there have been numerous attacks on WordPress sites. These “low-baller hackers” are looking for unattended sites to distribute links to porn sites & canadian pharmacies, as well as install malware on users computers. How Do I Check My Site? Most of the time, you can’t see the initial changes just…
Read MoreWinter Marketing Facts, Strategy & Techniques
For seasonal businesses, active marketing in the off season seems to be a waste of money. At face value, it is. What can be gained by spending money on marketing to people when they aren’t buying? Branding: The End Game Remember that building a successful service based business isn’t about getting ALL the customers. It’s…
Read MoreWebsite Call Conversions…in Adwords!
A new conversion type uses Google forwarding numbers to track calls generated from a website. This past week, Google launched a heavily coveted feature for many AdWords advertisers. Website call conversions allow companies to track calls that occur after a person arrives on a web site from an ad click. A code snippet dynamically inserts a Google…
Read MoreNot Getting Emails? Super Secure Google Email May Be the Problem.
If you use Google to check your domain hosted email, or use Gmail, you may not have received all your emails over the past 5-6 weeks. Super Secure Emails Implemented Early June Google rolled out “super secure” emails sometime in the first 10 days of June, adding further encryption to all emails being sent and…
Read MoreNew Google My Business
For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused just about everybody. Now Google has launched a new platform they call Google My Business. The core idea is to make it “easier than ever to update business information across Google Search, Maps and Google+.”…
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