Make Your Site Easy To Navigate

Navigation Is Very Important To Search Engines The navigation of a website is important in helping visitors quickly find the content they want.  It can also help search engines understand what pages you think are the most important in your website.  Plan Out Your Navigation Based On Your Home Page You should think about how…

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Is Social Media For the Small Business?

“I’m A Small Business Owner.  I Don’t Have Time For Social Media.” I hear that statement a lot.  The problem is, you can’t afford to NOT be involved with social media.  Just as many small business owners were slow to adopt an internet presence, the same struggle is presented with social media:  Time. eMarketer estimates…

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To Use Flash Or Not To Use Flash? That Is The Question.

So I think all of us were a little obsessed when all flash sites came out several years ago.  They were fun, sparkly, interactive, and gave the web a whole new life.  The question is, when is it appropriate to use flash?  Or should you use flash at all? The Low-Down on Flash Pros: Flash…

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Top 10 Reasons You Should Have A Mobile Ready Website

The mobile web is just getting ramped up, and forecasters are predicting that mobile web browsers will overtake PC web browsers in the next two – five years. With that in mind, here are the top ten reasons your website should go mobile: Google Has A Separate List For Mobile Content Not only is it…

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How To Keep Your Followers, Fans & ‘Likes’ Engaged

Here are some basic guidelines of what you should be posting on your Facebook or Twitter pages: Don’t overdo it! Exclusive Sneak Peaks Deals & Coupons Seasonal Tips (Be cautious here! Too many ‘tips’ will overload your audience) Businesses who have successfully attracted fans, likes and followers to their Facebook or Twitter page have just…

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Improving The Structure Of Your Website File Names

Naming your website files will help more than you think. Keeping it simple, understandable and to the point will convey the content of your page easily. (1) A URL to a page on our baseball card site that a user might have a hard time with. (2) The highlighted words above could inform a user…

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How To Use the “Description” Meta Tag

Correct usage of description meta tags provides both search engines and users with a summary of what your page is about. That should tell you how important it is to accurately describe your web page’s content. Summaries Can Be Defined For Each Page The beginning of the description meta tag gives a brief overview of…

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How Much Is Too Much (Or Too Little) To Pay For Hosting?

So we’ve established that you need web hosting in order for your website to be seen online. So the question is, how much should you be paying for website hosting? With a wide range of price ranges (FREE to hundreds of dollars per month), it is hard to know what to choose. We talked in…

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How Much Time Should I Invest Into Social Media?

How Much Time Should You Invest Into Socia Media Marketing? Let’s start this article with: How Much Time Is Your Audience Spending on Social Media? As social media outlets become a normal part of everyday life for internet users (AKA – Your Audience!), it’s also become the most time-intensive activity online.  The TNS “Digital Life”…

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